Close
The most current today is Google’s contextual advertising system: Google Adwords. It was first introduced in the United States for sale in the search results for advertising links. This system quickly spread around the world and today it is a technological service with a wide range of contextual advertising capabilities of different formats and different goals. Most importantly, advertising is shown in the context of user interest.
Google Ads is an advanced interface with a variety of tools to customize advertising around the world, to analyze its effectiveness and the ability to manage the advertising budget.
The Google Ads platform allows you to build a sales funnel on your own site and is ideal for promoting goods and services in search and on partner sites.
Geographical targeting will allow you to specify not only a country or city, but a separate area with an indication of the radius of coverage.
The ability to reach the audience at the right time.
Flexible budget setup. The ability to avoid unnecessary waste.
The dependence of the cost of the click on the quality of advertising. If the announcement is clicked many times and there are few complaints, then the system itself helps to promote such content.
The ability to choose the resources most suitable for your goals in the context-media network of Google.
100 | 100+ | 300+ | |
|---|---|---|---|
The cost of setting up contextual advertising | |||
Preparatory stage. Creation of a semantic core (number of keywords). | Up to 100 | 101-300 | 301-500 |
Start advertising company | Up to 100 ads | 101-300 ads | 301-500 ads |
Company setup speed | Up to 3 days | Up to 5 days | Up to 5 days |
Formation of a unique selling proposition | + | + | + |
Optimization of advertising campaigns | + | + | + |
Setting goals and segments in metrics/analytics | + | + | + |
Recommendations for increasing conversions | – | + | + |
Configuring UTM Tags | + | + | + |
Reporting | 1 time per month | 2 times a month | On request |
Landing page audit | + | + | + |
Target audience analysis and segmentation | + | + | + |
Google advertising campaign settings | 95$ | 140$ | 175$ |
Advertising company launch | 25$ | 50$ | 125$ |
Remarketing (Google) | Is free* | ||
The cost of conducting contextual advertising | |||
Conducting contextual advertising Google | 60$ | 90$ | 120$ |
Contextual advertising in Google Ads will be an excellent assistant for you in developing your business and increasing profits.
Tasks of contextual advertising in Google Ads:
Promotion for both large and small businesses;
Quickly attracting target audience, capturing new and regular users of your site;
Acquaintance with new products and promotions, advertising of specific goods and services;
Increase the number of calls from potential buyers thanks to various types of campaigns and ad formats;
Increasing your brand awareness and image growth;
Analysis of conversions and targeted actions. The ability to evaluate the effectiveness of an advertising campaign;
It is shown to the user at his request, which must be specified in the settings of the advertising company.
Ads are shown to users on Google Ads partner sites. An additional chance to attract customers to the site and tell about a product or service.
Significantly expands opportunities to reach out to your target audience.
In advertisements, you can configure the display of goods and services with their cost, store name and other information.
Retargeting will show ads on the affiliate network only to those users who have visited your site or performed targeted actions. Remarketing helps drive the visitor to a purchase.
WebSuperovo studio specialists will choose the most effective channels for solving your business problems!
We will set up analytics before advertising launch, so that buyers appear from the first days.
We will study the target audience and competitors. Let’s set measurable goals.
We will carefully set up your advertising campaign.
We will evaluate the intermediate results and optimize them using existing and new features, a constantly updated interface and the expanding capabilities of Google Ads.
Contextual advertising in Google Ads will become your best assistant for developing your business and increasing your company’s profits.
