Contextual advertising is a type of online advertising that allows you to attract more visitors to your site and raises it in natural issuance.
Contextual advertising is advertisements that are shown to users in accordance with their key requests, interests and behavior on the Internet. This is an ad in the context of your prospective customer’s specific needs. Therefore, one of the main advantages over other types of advertising is unobtrusiveness to the potential client.
Contextual advertising can be used to promote any product or service. It increases traffic and conversions from all order sources (not just the context itself). The main thing is to create an ad campaign correctly, set it up and track changes. Only competent knowledge and experience of contextual ad customization specialists will help to achieve effective results and not lose investments.
Contextual advertising is an effective marketing tool and the ability to save the allocated advertising budget.
Setting up counters and correct goals will help you determine the profitability of the advertising company and optimize it so that you do not pay for irrelevant clicks.
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1. Strategy development
2. Prepare and launch an advertising company.
3. Maintenance and Optimization
The cost of setting up contextual advertising
Preparatory stage. Creation of a semantic core (number of keywords).
Up to 100
Start advertising company
Up to 100 ads
Company setup speed
Up to 3 days
Up to 5 days
Up to 5 days
Formation of a unique selling proposition
Optimization of advertising campaigns
Setting goals and segments in metrics/analytics
Recommendations for increasing conversions
Configuring UTM Tags
1 time per month
2 times a month
Landing page audit
Target audience analysis and segmentation
Google or Yandex advertising campaign settings
Google and Yandex advertising company settings
Advertising company launch
The cost of conducting contextual advertising
Conducting contextual advertising Google or Yandex
Conducting contextual advertising Google and Yandex