Contextual advertising in Yandex

What is it, for what, how to apply

Advertising in Yandex today is one of the most useful and, importantly, working tools that can make any product more recognizable. Yandex is the second most popular search engine in the CIS countries after Google, it is used by approximately 29% of Internet users. If you live in Russia/Belarus – know, almost half of Russian-language advertising is published using this service.

Контекстная реклама в Яндекс

The advantages of contextual advertising in Yandex:

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Initially Russian-language service.

From the very beginning, Yandex Direct was directed to the Russian-speaking population. He better perceives requests in Russian (declines of words by numbers, genera, cases), which is a big plus. Best performance on thematic venues.

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The best performance on sites in networks.

It is no secret that Yandex makes it possible to be advertised not only in search, but also located on third-party sites of RSIA participants (Yandex Advertising Network). According to some reports, advertising on the networks of Yandex pays off better from 75% of advertisers. Simple payment system. There are several ways to pay for advertising in Yandex that will satisfy the wishes and capabilities of any advertiser.

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Simple payment system.

There are several ways to pay for advertising in Yandex that will satisfy the wishes and capabilities of any advertiser.

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Maximum coverage.

Yandex has many tools to reach the audience, especially for those who do not yet know about your product or service. The Director provides a large selection of layout sizes and templates, which allows you to cover more sites. Due to the wide reach of the audience and constant screenings, your brand will begin to recognize.

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Great for SMB.

Even if you don't have a site, you can still advertise using turbo pages, especially if your target audience is users who use mobile devices.

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Possibility of hyperlocal targeting.

Advertising in the Director can be targeted not only for cities and countries, but also for specific points on the map with a radius of 500 meters to 10 kilometers. Simply put, you can adjust the radius of the circle around the point on the map and select which audience the ad will target.

Интернет магазин

Protection against scraping.

Yandex uses a complex technology for determining scraping, which includes automatic and manual tools. Absolutely all clicks on advertising of the owner of the campaign are analyzed by automatic filters, more than twenty parameters are taken into account.

Services Cost

100
100+
300+
The cost of setting up contextual advertising
Preparatory stage. Creation of a semantic core (number of keywords).
Up to 100
101-300
301-500
Start advertising company
Up to 100 ads
101-300 ads
301-500 ads
Company setup speed
Up to 3 days
Up to 5 days
Up to 5 days
Formation of a unique selling proposition
+
+
+
Optimization of advertising campaigns
+
+
+
Setting goals and segments in metrics/analytics
+
+
+
Recommendations for increasing conversions
+
+
Configuring UTM Tags
+
+
+
Reporting
1 time per month
2 times a month
On request
Landing page audit
+
+
+
Target audience analysis and segmentation
+
+
+
Yandex advertising campaign settings
95$
140$
175$
Advertising company launch
25$
50$
125$
Remarketing (Yandex)
Is free*
The cost of conducting contextual advertising
Conducting contextual advertising Yandex
60$
90$
120$

Types of Yandex advertising

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Search advertising

Shown to the user when searching for a product or service.

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Yandex Advertising Network

This is contextual advertising created with reference to the specific interests of the user and whose ads are displayed on partner sites.

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Retargeting

Advertising is shown to users who have previously visited the site, but for some reason did not perform the desired action on it

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Media

A type of advertising that is mostly targeted at brand development.

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Smart banners

These are banners, which are media files that store information in a structured form about a product or service from the site.

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Advertising of mobile applications

This type of advertising is intended for advertisers who have their own developed application.

Let's start developing your business together!