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Advertising in Yandex today is one of the most useful and, importantly, working tools that can make any product more recognizable. Yandex is the second most popular search engine in the CIS countries after Google, it is used by approximately 29% of Internet users. If you live in Russia/Belarus – know, almost half of Russian-language advertising is published using this service.
From the very beginning, Yandex Direct was directed to the Russian-speaking population. He better perceives requests in Russian (declines of words by numbers, genera, cases), which is a big plus. Best performance on thematic venues.
It is no secret that Yandex makes it possible to be advertised not only in search, but also located on third-party sites of RSIA participants (Yandex Advertising Network). According to some reports, advertising on the networks of Yandex pays off better from 75% of advertisers. Simple payment system. There are several ways to pay for advertising in Yandex that will satisfy the wishes and capabilities of any advertiser.
There are several ways to pay for advertising in Yandex that will satisfy the wishes and capabilities of any advertiser.
Yandex has many tools to reach the audience, especially for those who do not yet know about your product or service. The Director provides a large selection of layout sizes and templates, which allows you to cover more sites. Due to the wide reach of the audience and constant screenings, your brand will begin to recognize.
Even if you don't have a site, you can still advertise using turbo pages, especially if your target audience is users who use mobile devices.
Advertising in the Director can be targeted not only for cities and countries, but also for specific points on the map with a radius of 500 meters to 10 kilometers. Simply put, you can adjust the radius of the circle around the point on the map and select which audience the ad will target.
Yandex uses a complex technology for determining scraping, which includes automatic and manual tools. Absolutely all clicks on advertising of the owner of the campaign are analyzed by automatic filters, more than twenty parameters are taken into account.
100 | 100+ | 300+ | |
|---|---|---|---|
The cost of setting up contextual advertising | |||
Preparatory stage. Creation of a semantic core (number of keywords). | Up to 100 | 101-300 | 301-500 |
Start advertising company | Up to 100 ads | 101-300 ads | 301-500 ads |
Company setup speed | Up to 3 days | Up to 5 days | Up to 5 days |
Formation of a unique selling proposition | + | + | + |
Optimization of advertising campaigns | + | + | + |
Setting goals and segments in metrics/analytics | + | + | + |
Recommendations for increasing conversions | – | + | + |
Configuring UTM Tags | + | + | + |
Reporting | 1 time per month | 2 times a month | On request |
Landing page audit | + | + | + |
Target audience analysis and segmentation | + | + | + |
Yandex advertising campaign settings | 95$ | 140$ | 175$ |
Advertising company launch | 25$ | 50$ | 125$ |
Remarketing (Yandex) | Is free* | ||
The cost of conducting contextual advertising | |||
Conducting contextual advertising Yandex | 60$ | 90$ | 120$ |
Shown to the user when searching for a product or service.
This is contextual advertising created with reference to the specific interests of the user and whose ads are displayed on partner sites.
Advertising is shown to users who have previously visited the site, but for some reason did not perform the desired action on it
A type of advertising that is mostly targeted at brand development.
These are banners, which are media files that store information in a structured form about a product or service from the site.
This type of advertising is intended for advertisers who have their own developed application.
