Contextual advertising is a type of online advertising that allows you to attract more visitors to your site and raises it in natural issuance.
Contextual advertising is advertisements that are shown to users in accordance with their key requests, interests and behavior on the Internet. This is an ad in the context of your prospective customer’s specific needs. Therefore, one of the main advantages over other types of advertising is unobtrusiveness to the potential client.
Contextual advertising can be used to promote any product or service. It increases traffic and conversions from all order sources (not just the context itself). The main thing is to create an ad campaign correctly, set it up and track changes. Only competent knowledge and experience of contextual ad customization specialists will help to achieve effective results and not lose investments.
Contextual advertising is an effective marketing tool and the ability to save the allocated advertising budget.
Setting up counters and correct goals will help you determine the profitability of the advertising company and optimize it so that you do not pay for irrelevant clicks.
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1. Strategy development
2. Prepare and launch an advertising company.
3. Maintenance and Optimization
4. Reporting
100 | 100+ | 300+ | |
---|---|---|---|
The cost of setting up contextual advertising | |||
Preparatory stage. Creation of a semantic core (number of keywords). | Up to 100 | 101-300 | 301-500 |
Start advertising company | Up to 100 ads | 101-300 ads | 301-500 ads |
Company setup speed | Up to 3 days | Up to 5 days | Up to 5 days |
Formation of a unique selling proposition | + | + | + |
Optimization of advertising campaigns | + | + | + |
Setting goals and segments in metrics/analytics | + | + | + |
Recommendations for increasing conversions | – | + | + |
Configuring UTM Tags | + | + | + |
Reporting | 1 time per month | 2 times a month | On request |
Landing page audit | + | + | + |
Target audience analysis and segmentation | + | + | + |
Google or Yandex advertising campaign settings | 95$ | 140$ | 175$ |
Google and Yandex advertising company settings | 140$ | 175$ | 215$ |
Advertising company launch | 25$ | 50$ | 125$ |
Retargeting (Yandex) | Is free* | ||
Remarketing (Google) | |||
The cost of conducting contextual advertising | |||
Conducting contextual advertising Google or Yandex | 60$ | 90$ | 120$ |
Conducting contextual advertising Google and Yandex | 90$ | 120$ | 150$ |